Brand advertising chief at EliteSingles on metrics, channel mix together with future of dating

Brand advertising chief at EliteSingles on metrics, channel mix together with future of dating

Bart Visser is Director of Brand advertising at EliteSingles and another for the speakers that are excellent at the Festival of Marketing, October 4-5 in London.

We swept up with him to inquire of a couple of qeustions about advertising a dating solution in which he supplied some fascinating insights. Before you begin reading, a reminder that one can purchase your Festival tickets and see the agenda right here.

Econsultancy: just just just What constraints are there any on creativity whenever advertising EliteSingles?

Bart Visser: EliteSingles is reasonably limited dating item aimed at a somewhat older, more affluent audience than many well-known casual relationship apps. This clear placement could be the power of this item and as with any services and products available to you, the innovative expressions have to stay glued to this placement to be able to build a good and familiar brand name.

To offer a effortless instance: you’dn’t see EliteSingles marketing material that promotes nudity and very intimate subjects. Continue reading “Brand advertising chief at EliteSingles on metrics, channel mix together with future of dating”